Straight answers, including the inconvenient ones.

Generative Engine Optimization is the practice of structuring a website's content, entity data and technical markup so that AI answer engines can accurately retrieve, understand and cite that business.

The AI answer engines that matter today are ChatGPT, Claude, Perplexity, Google AI Overviews and Microsoft Copilot. When someone asks one of these a question, it does not return a list of links — it returns a written answer, sometimes naming specific businesses. GEO is the work of becoming one of the businesses it names, and of making sure that what it says about you is correct.

See what our GEO service includes.

SEO optimises for ranked retrieval. GEO optimises for extraction and citation.

In SEO, success is a higher position in a list of ten links, and the click is the goal. In GEO, success is your business being named inside a written answer, and there may be no click at all.

They share a technical foundation — fast pages, clean semantic markup, accurate structured data, genuinely useful content. But they differ in emphasis. GEO weights self-contained factual passages that a model can lift and attribute without surrounding context, unambiguous entity definition in structured data, and explicit permission for AI crawlers in robots.txt. Most sites fail that last point without realising it.

Yes. Conventional search still handles the overwhelming majority of commercial queries in India, and abandoning it for AI search would be trading a large certain channel for a smaller emerging one.

The two are not alternatives. Roughly seventy per cent of the technical work overlaps: a site that is fast, correctly structured, properly marked up and genuinely useful performs better in both. The remaining thirty per cent is where they diverge, and that portion is what GEO adds on top rather than instead. Our SEO service and our GEO service are usually bought together for exactly this reason.

Technical fixes register within days to a few weeks — crawl errors, page speed, structured data and indexation problems are usually reflected quickly. Local SEO for a defined service area typically shows movement in one to three months. Competitive organic rankings realistically take four to eight months of consistent work.

GEO visibility is less predictable, because AI systems refresh their sources on their own schedules. Some changes appear within weeks, others take a few months.

Any agency promising first-page rankings in thirty days is either describing a term nobody searches or is not being straight with you.

It is a fair question, and the honest answer involves a real trade-off rather than a clever reframe.

The risk is genuine: no long track record, no roster of references to call.

What you get in exchange: our early engagements determine whether this agency has a second year, so the attention going into your project is not divided across forty accounts. Early clients also work directly with the founder rather than an account manager.

We have deliberately chosen not to fill our testimonials page with invented quotes or stock photographs while we wait for real ones. That is the same standard of honesty we apply to the work.

The work continues to be refined until you are satisfied. We do not operate a fixed revision quota, because a quota puts client and agency on opposite sides of every correction and turns feedback into a negotiation.

Instead, progress is shared at defined checkpoints throughout the project rather than revealed at the end, so disagreements about direction surface early while they are inexpensive to resolve. In practice this means fewer large rewrites, not more.

The commitment applies to the agreed scope. Refining a design until it is right is included. Adding a booking system that was never scoped is a new piece of work and gets quoted as one — we will say so plainly rather than absorbing it and resenting it.

You do. On final payment, full ownership of the website, its code, its content and its design transfers to you.

Domain and hosting accounts are registered in your name wherever possible, so nothing is held hostage. If you later decide to work with a different agency, you can hand over everything and leave — without asking permission or paying a release fee.

We build on standards-based HTML, CSS and JavaScript rather than a proprietary platform specifically so that another competent developer can pick the work up.

A few signals are reliable:

• Open your site on a phone over mobile data, not wifi, and count the seconds before you can read anything. More than three is a problem.
• Search your business name plus your city. If you do not appear, something is wrong.
• Ask ChatGPT or Perplexity to recommend a business like yours in your area. See whether you are mentioned, and whether what it says is accurate.
• Check whether enquiries have fallen without an obvious explanation.

We offer a free written website audit that examines all of this properly, including whether AI crawlers can access your site at all. If the honest finding is that your site is already in good shape, that is what the document will say.